Search engine optimization & digital marketing

In this competitive business era, people prefer using digital devices rather than going to physical shops. At a higher level, digital marketing refers to advertising delivered through digital cha
els such as search engines, websites, social media, email, and mobile apps. Campaigns on digital marketing has become more prevalent in the most recent times as digital platforms are increasingly incorporated into marketing plans. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below



Search Engine Optimization


SEO is a process that can maximize the number of visitors to any website. It makes clear that on all the results obtained by search engine, site appears to be high on the list. SEO can almost be viewed as a set of best practices for good digital marketing. It enforces the need for a well-constructed and easy-to-use website, valuable and engaging content, and the credibility for other websites and individuals to recommend you by linking to your site or mentioning it in social media posts.

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